Our goal is for YOU to be successful on your own,


we just help you to get there.

Our Services

We use a behavioural social science approach to inform everything we do.

Emotions dictate our behaviour and our decision making. This is why we always start with emotions first.

Download our Pitch!

    • What it is: A deep-dive diagnostic where we use frameworks like the Wheel of Emotions in conjunction with social listening to quantify your brand's emotional footprint. We analyse your content, your competitors, and your audience feedback to identify what your audience truly feels about you versus what you want them to feel. This data-driven foundation helps us map and measure the emotions that drive your community.

    • Deliverable: A comprehensive "Emotional Blueprint" that defines your core emotional territory and provides a strategic roadmap for all your marketing and content efforts.

    • What it is: We move from strategy to creation. Crafting Emotions, we work with your team to develop a practical, repeatable process for creating content that resonates. This includes storytelling workshops, copywriting guidance for your social media and marketing materials, and a content calendar that builds anticipation and discussion.

    • Deliverable: A full Content Strategy Framework and an empowered team that knows how to create emotionally intelligent content for your brand.

The result? Your brand not just liked but loved. Your community that not only buys from you but believes in you. You actually connect with your fans who become your fiercest advocate.

Stop shouting into the void and start connecting emotionally.

If you’re ready, let’s connect!

    • What it is: This is where we build the "campfire." We design a strategy to turn your emotional content into social norms. We help you establish the right platforms, create onboarding experiences for new players and followers, and develop a Community Culture Manifesto that codifies your values and fosters a true sense of belonging.

    • Deliverable: A comprehensive Community Building Strategy and a clear plan for turning your audience into an active, self-sustaining community.

Contact us
Download our Pitch!

Read out latest articles

Featured
Can AI Actually Help You Manage Emotions?
Can AI Actually Help You Manage Emotions?

As industries embark on the “gold rush” journey of implementing AI, we must not forget that we’re dealing with human emotions, especially in community management.

How do we not lose our soul as we work towards upscaling our operation? And does AI in community management even make sense?

Read more →
"Why can't we be like them?" The real reason your Community Strategy struggles
"Why can't we be like them?" The real reason your Community Strategy struggles

Ever found yourself thinking “Oh man, XXX have a kick ass community team!”. Or while scrolling through your social feeds you say, “Their social media is so good! I wish my team would do that!”.

If that’s the case, the secrete is actually systematic, and you can be like that too!

Read more →
From Hype to Habit
From Hype to Habit

When we build hype towards launch, we must not forget what comes after!

Find out about the 4 phases from initial excitement to launch, and what comes next!

Read more →